01-lucio-who

Lucio Traficante

Lucio Traficante is a product designer who has been recognized for his designs with many awards and publications during his career.

However, when defining the secret of his achievements, he prefers to attribute them to two simple concepts: commitment and passion. Commitment, which allows him to understand design as a vindicating element of contemporary man against a material culture that expands voraciously according to market rules and needs. Passion, that turns him into a kind of modern poet who interprets the emotions and feelings of the user, like the words of a poem in which the prose materializes to describe the human heart.

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Design Awards

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Publications

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Lucio Traficante IMG_2083 FINAL (1)